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TIME Magazine Publishes Op-Ed from Arbor Day Foundation CEO

date 03/11/24

For more information, contact

Jeff Salem, Director of Communications & Public Relations,   email

LINCOLN, Nebraska (March 11, 2024) – Private sector leaders have the power to rebuild trust in the voluntary forestry carbon market, according to a new article published by TIME Magazine authored by Arbor Day Foundation chief executive Dan Lambe.  

In the TIME Magazine piece, Lambe discusses the apparent crisis of confidence in the voluntary forestry carbon market and its larger implications in the fight against climate change. He also addresses the concerns of corporate leaders regarding the risks of the market and offers guidance on how to navigate those challenges while fueling critical forestry work.

The column was published as part of the TIME CO2 Futures Collection. The initiative from TIME Magazine was created to advance business climate action by leveraging the stories and insights of climate, corporate and sustainability experts.

The full article can be viewed here.

The Arbor Day Foundation’s wholly-owned subsidiary Arbor Day Carbon has vetted, funded and sold more than five million carbon credits. The Foundation has helped hundreds of corporate leaders advance their climate goals by connecting them to high-quality forestry carbon projects.

Follow Dan Lambe on Twitter and LinkedIn, or reach out to [email protected].

About the Arbor Day Foundation

Founded in 1972, the Arbor Day Foundation is the largest nonprofit membership organization dedicated to planting trees. Together with our partners, we have helped plant more than 500 million trees in neighborhoods, communities, cities and forests throughout the world. Our vision is to lead toward a world where trees are used to solve issues critical to survival. Through our members, partners and programs, the Arbor Day Foundation inspires people across the globe to plant, nurture and celebrate trees. More information is available at

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