Lincoln, Neb. (July 19, 2017) -- The Arbor Day Foundation Board of Trustees has appointed Crayton Webb, Vice President of Corporate Communications and Corporate Social Responsibility for Mary Kay Inc. in Dallas, Texas to serve for a three-year-term. Crayton currently leads the company's global media and public relations team and is also responsible for Mary Kay's global CSR and philanthropic efforts. Crayton and his team provide support and guidance to Mary Kay's 35+ international markets and execute in the U.S.
Most recently Crayton led Mary Kay's efforts to build a global thought leadership strategy around the company's impact on Women's Entrepreneurship. Prior to this initiative, Crayton developed Mary Kay Inc.'s first global Corporate Social Responsibility department, program and strategy, called Pink Changing Lives, and led the company to select the prevention of domestic violence as its core philanthropic cause focus in the United States. Mary Kay is now widely seen as the corporate leader in the effort to end domestic violence. Additionally, the development of the CSR strategy also included the development of Mary Kay's first sustainability initiative and goals, Pink Doing Green.
"Crayton's deep expertise in corporate social responsibility and communications will be a beneficial voice on the board of trustees as the Arbor Day Foundation continues to grow, "said Ray Empson Chair, Arbor Day Foundation Board of Trustees. "Crayton's ability to form pivotal strategies both in sustainability and CSR will help shape our future landscape and ensure success."
Crayton earned his Bachelor of Arts degree in Communications & Political Science from Willamette University.
About the Arbor Day Foundation
Founded in 1972, the Arbor Day Foundation has grown to become the largest nonprofit membership organization dedicated to planting trees, with more than one million members, supporters, and valued partners. During the last 44 years, more than 250 million Arbor Day Foundation trees have been planted in neighborhoods, communities, cities and forests throughout the world. Our vision is to help others understand and use trees as a solution to many of the global issues we face today, including air quality, water quality, climate change, deforestation, poverty and hunger.
As one of the world's largest operating conservation foundations, the Arbor Day Foundation, through its members, partners and programs, educates and engages stakeholders and communities across the globe to involve themselves in its mission of planting, nurturing and celebrating trees.
More information is available at arborday.org.