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New iPhone App from the Arbor Day Foundation Makes it Easy to Identify North American Trees

date 03/01/11

For more information, contact

Jeff Salem, Director of Communications & Public Relations,   email

Nebraska City, Neb. (March 1, 2011) – The Arbor Day Foundation has developed a new application to make identifying trees even easier for iPhone and iPod Touch users.

The new app is called Arbor Day Tree Identification Guide: What Tree Is That?, and it's based on the Arbor Day Foundation's acclaimed tree identification guide, What Tree Is That? The new app is simple to use and helps people identify the species of trees in just minutes. By identifying a few basic characteristics of a tree, such as leaf size and shape and branch structure, iPhone users will be able to determine what type of tree is in their backyard, neighborhood, city park or just about anywhere.

Everyone who uses and iPhone or iPod Touch can benefit from the new app, from amateur conservationists to homeowners to students. With the help of this app, anyone can identify trees that are located in a forest, a park, on a golf course or while walking along shaded streets. One of the best features of this app is that it can be used anywhere regardless of cell phone coverage once it is downloaded.

The app features the What Tree Is That? advanced botanical illustrations of the many distinctive characteristics of more than 250 tree species found in North America. These illustrations are in precise detail to depict natural colors, shapes and textures, making it easy to identify trees.

The What Tree Is That? app offers a user-friendly, unique step-by-step approach, explaining what to look for while determining the species of a particular tree. Once a tree has been identified, the user can tag the tree at its exact location using the iPhone's global positioning system.

Cost for the What Tree Is That? app is $4.95 and can be purchased from your iPhone or at iTunes.

Get the What Tree Is That? app and start identifying your trees today.

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About the Arbor Day Foundation: The Arbor Day Foundation is a nonprofit, conservation and education organization of more than 1 million members, with a mission to inspire people to plant, nurture, and celebrate trees. More information on the Foundation and its programs can be found at

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