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BeautyberryCallicarpa americana

  • Beautyberry - Callicarpa americana
With magenta berries putting on a brilliant fall-to-winter show, this shrub holds up to its name. The beautyberry is low-maintenance, easy to grow, and a magnet for birds during the cold months.

  • Produces bright magenta berries in fall and winter
  • Attracts 40 different bird species
  • Displays small, pollinator-friendly flowers that are light lavender to pink from June to August
  • Provides the best berry production when planted in groups

Hardiness Zones

The beautyberry can be expected to grow in Hardiness Zones 5–10. View Map

Tree Type

Mature Size

The beautybush grows to a height of 6–10', with an equal spread, at maturity.

Growth Speed Medium to Fast Growth Rate

This shrub grows at a medium to fast rate, with height increases of anywhere from 13" to more than 24" per year.

Sun Preference

Full sun and partial shade are best for this shrub, meaning it prefers a minimum of 4 hours of direct, unfiltered sunlight each day.

Soil Preference

The beautybush grows well in acidic, alkaline, loamy, moist, rich, sandy, silty loam and well-drained soils. It is drought-tolerant.


This shrub is native to the southeastern regions of the United States.