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Sources for More Information

Bulletin #83: Creative Marketing Campaigns

Books

Nany books are available through amazon.com and other online sources, including:

  • Social Marketing: Changing Behaviors for Good by Nancy R. Lee and Philip Kotler
  • 500 Social Media Marketing Tips by Andrew Macarthy
  • Social Media Marketing: All-in-One For Dummies by Jan Zimmerman and Deborah Ng
  • Social Marketing: No Money No Experience No Problem by Clif Braun
  • Social Marketing and Social Change: Strategies and Tools for Improving Health, Well-Being, and the Environment by R. Craig Lefebvre
  • Public Relations and Communications for Natural Resource Managers (3rd edition) by James R. Fazio and Douglas L. Gilbert. (Out of print but available used.)

Useful Quick Links

These links to sites or topics are related to content in Bulletin No. 83 and are listed in order of appearance in the bulletin:


Organizations to Note