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Nebraska City, Neb. (April 1, 2011) – Chaco, a leading manufacturer of outdoor footwear, is celebrating the start of spring by partnering with the Arbor Day Foundation to plant a tree for each pair of Chaco shoes or sandals sold during April.
Chaco will plant up to 60,000 trees through its "Buy One Get One Tree" program. Donations by Chaco will plant trees in the Pike National Forest in Colorado and the Moss Island Wildlife Area in Tennessee.
During the promotion, Chaco will encourage its retailers to match Chaco's donation to the Arbor Day Foundation, leading to even more trees being planted. The Arbor Day Foundation will work with the U.S. Forest Service and the Tennessee Forestry Division to plant the Chaco trees this spring.
"Thanks to Chaco's continued partnership, we will be able to plant much-needed trees in two areas of the country," said Kevin Sander, director of corporate partnerships with the Arbor Day Foundation. "These trees will provide cleaner air and water, habitat for wildlife and beauty for everyone to enjoy for years to come. By planting trees, Chaco is demonstrating a strong commitment to helping our world."
This is the second year Chaco has partnered with the Arbor Day Foundation to plant trees to celebrate Arbor Day, Earth Day and the beginning of warm weather in much of the U.S.
"Purchasing Chaco products during the month of April allows everyone involved to contribute to the protection of our natural areas and earth," said Whitney Connor, marketing manager at Chaco."
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About the Arbor Day Foundation: The Arbor Day Foundation is a nonprofit, conservation and education organization of more than 1 million members, with a mission to inspire people to plant, nurture, and celebrate trees. More information on the Foundation and its programs can be found at arborday.org.
About Chaco: Chaco is a brand within the Outdoor Group, a division of Wolverine World Wide, Inc. that includes Merrell® and Patagonia Footwear. Wolverine World Wide, Inc. is headquartered in Rockford, Michigan. The company's portfolio of highly recognized brands includes: Bates®, Cushe, Hush Puppies®, Merrell®, Sebago and Wolverine®. The Company is also the exclusive footwear licensee of the following popular brands: CAT®, Harley-Davidson® and Patagonia®. The Company's products are carried by leading retailers in the U.S. and globally in nearly 190 countries and territories. Merrell, 9341 Courtland Drive, Rockford, Mich. 49351. Phone: (800) 789-8586; Fax: (888) 746-3329. www.chacousa.com, Facebook: Chaco, Twitter: Chacousa, YouTube: Chaco Footwear.
About the Arbor Day Foundation
The Arbor Day Foundation is a global nonprofit inspiring people to plant, nurture, and celebrate trees. It is a growing community of more than 1 million leaders, innovators, planters, and supporters united in the belief that trees bring people together to do great things. For more than 50 years, the Arbor Day Foundation has answered critical need by activating a vast network of individuals and organizations to plant trees with purpose and scale. To date, it has planted more than 500 million trees in forests and communities in more than 50 countries. And this is only the beginning.
The Arbor Day Foundation is a 501(c)(3) nonprofit pursuing a future where all life flourishes through the power of trees. Learn more at arborday.org.