Arbor Day Foundation Announces New Partnership with Grove Collaborative

Grove Collaborative commits to plant 100,000 trees in our nation's forests

Lincoln, Neb. August 1, 2018 -- The Arbor Day Foundation announced today a new partnership with Grove Collaborative -- an auto-shipment service offering natural household products -- to plant 100,000 trees in forests of high need. Grove Collaborative has pledged to donate 1 percent of sales from Grove Collaborative's Seedling branded paper products toward the Foundation's reforestation efforts on an ongoing basis.

Through the partnership, trees will be planted on Klamath National Forest in California, Mississippi River Valley, Monongahela National Forest in West Virginia, Vinton and Harrison County Mined Land in Ohio and Ecofina Creek State Forest in Florida. These plantings will help provide cleaner air and water along with helping to restore natural habitat for wildlife.

"We are thrilled to partner with Grove Collaborative to plant trees in forests across the country," said Dan Lambe, president, Arbor Day Foundation. "Our forests are part of the long and rich history of the people and land of this country. Thanks to Grove Collaborative's support, we can begin to regenerate life back to these forests."

Record wildfires, pests and disease and other natural disasters have destroyed millions of trees in forests across the country. The impact of the designated planting sites will restore critical watersheds, reinstate habitat for threatened and at-risk wildlife species and replant trees in devastated forests where natural regeneration will not occur.

"Grove is so excited that the launch of our Seedling tree-free paper products will drive reforestation efforts across the US," said Jon Silverman, General Manager. "Our partnership with the Arbor Day Foundation makes this launch a truly special experience for the entire Grove community. Through the help of Arbor Day, we are not only selling paper products that do not use any trees, but we can offer the first 'tree-positive' paper in the World."

About the Arbor Day Foundation
Founded in 1972, the Arbor Day Foundation has grown to become the largest nonprofit membership organization dedicated to planting trees, with more than one million members, supporters, and valued partners. Their vision is to help others understand and use trees as a solution to many of the global issues we face today, including air quality, water quality, climate change, deforestation, poverty and hunger. As one of the world's largest operating conservation foundations, the Arbor Day Foundation, through its members, partners and programs, educates and engages stakeholders and communities across the globe to involve themselves in its mission of planting, nurturing and celebrating trees. More information is available at

About Grove Collaborative
Launched in 2016, Grove Collaborative is a digitally native brand with an owned direct-to-consumer ecommerce platform for natural home and personal care products. With a mission to help every family create a healthy, beautiful home, Grove offers a flexible recurring shipment model and gives each customer a personal shopper, a "Grove Guide." Grove's ecommerce platform makes natural products approachable to many families; half of Grove's customers are trying natural for the first time. Every product Grove offers, both from their flagship Grove Collaborative brand and from exceptional third party brands, has been thoroughly vetted for health, sustainability and efficacy. Grove is a Certified B Corporation, a company that prioritizes social, environmental, and community wellbeing as well as profit. For more information, please visit