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date 02/28/07

For more information, contact

Jeff Salem, Director of Communications & Public Relations,   email

Nebraska City, NE (February 28, 2007) - The National Arbor Day Foundation has announced the launch of a new campaign in partnership with Alliance Flooring Inc., parent company of CarpetsPlus-Color Tile, to plant trees and preserve rain forest land.

For each purchase of CarpetsPlus-Color Tile's exclusive and environmentally friendly EcoChoice™ branded flooring products, Alliance Flooring will make a donation to the Arbor Day Foundation to support two of its programs. Contributions will help replant America's national forests and preserve rain forest land in Latin America through the Foundation's Rain Forest Rescue® program.

"Our partnership with The National Arbor Day Foundation is a natural fit," said Jon Logue, Co-CEO and President of Alliance Flooring. "While we can assure consumers our EcoChoice™ Hardwoods come from managed and sustainable forest, we must go the extra mile to ensure we are doing our part in protecting trees worldwide from illegal harvesting and the devastating effect of forest fires."

"America's national forests and the world's rain forests all need help, and we are pleased that our friends at Alliance Flooring are helping the environment in two ways - both here in the U.S. and globally," said John Rosenow, president of The National Arbor Day Foundation.

Last year was the worst forest fire season on record, burning more than 9.6 million acres of land and creating a need for planting millions of trees. In addition, nearly 100,000 acres of precious rain forests are destroyed every day - destruction that the Foundation's Rain Forest Rescue® program strives to reduce with education for small family farms. "This generous contribution from Alliance Flooring on behalf of the CarpetsPlus-Color Tile stores nationwide will help restore wildlife habitat, protect soil and waterways, and preserve the Earth's vital forests for this and future generations," said Rosenow.


About CarpetsPlus: CarpetsPlus-Color Tile, Carpetland Color Tile, Floorco and Color Tile Outlet are divisions of Alliance Flooring, Inc., a retail-licensing group representing more than 450 flooring retail locations across the United States. Founded in 1996, CarpetsPlus began with a philosophy that emphasized independent store ownership backed by the buying power of a national chain. Since then, CarpetsPlus has become the fastest growing flooring resource group in America, proudly adding Color Tile to its family of retailers as well as Carpetland, Floorco and Color Tile Outlet. Pairing the historic strength of Color Tile with the national resources of CarpetsPlus has created a national chain of premier floor covering design centers. For more information on CarpetsPlus-Color Tile, visit

About The National Arbor Day Foundation: The National Arbor Day Foundation is a nonprofit, environmental education organization of nearly one million members, with a mission to inspire people to plant, nurture, and celebrate trees. More information on the Foundation and its programs can be found at

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