The Business Case for Planting Trees

Insights from the corporate edition of our Canopy Report.

Front cover of the Canopy Report

How do Americans view companies that take meaningful action for the environment? How do those perceptions influence purchasing behaviors? How can businesses strengthen customer loyalty while advancing their sustainability goals through intentional tree-planting initiatives?  

The corporate edition of our Canopy Report examines the link between environmental action, brand trust, and consumer spending, with data-driven insights that reveal how tree-planting delivers value for both people and businesses.

Inside, you’ll learn: 

  1. How trees create connections between communities and brands
  2. Why consumers increasingly expect companies to address environmental challenges
  3. How tree-planting supports corporate sustainability goals while addressing customer expectations
  4. The roles trees play in driving brand affinity and long-term loyalty

More than ever, trees shape public perception as customers look to brands to play a meaningful, authentic role in restoring nature. Download the report to see how planting trees strengthens reputation, builds trust, and creates measurable business impact.