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Partners in Community Forestry 2013

Pittsburgh, Pennsylvania

November 6-7, 2013

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Conference Agenda

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Looking for credits? View our CEU qualifying sessions and CFE qualifying sessions.

Wednesday, November 6, 2013

  • 7:00AM Registration Opens
  • 7:30–8:30AM Continental Breakfast included with conference registration
  • 8:30–10:00AM Welcome Dan Lambe, Arbor Day Foundation | Bill Peduto, Pittsburgh Mayor-elect
    Faces of Urban Forestry: The People We Serve Jan Davis, USDA Forest Service
    Pittsburgh's Urban Forest Master Plan: Bridging Science and Technology with Community Forestry

    An Urban Forest Master Plan is a road map, providing detailed information, recommendations and resources needed to effectively and proactively manage and grow a city's tree canopy. More importantly it provides a shared vision for the future of the urban forest to inspire and engage stakeholders in the care and protection of trees. Matt and Josh will provide an overview of the urban forest master planning process, from conception to fundraising to roll out. Jeff Bergman will discuss how TreeVitalize is utilizing data and recommendations from the Urban Forest Master Plan.

    Matthew Erb, Tree Pittsburgh | Josh Behounek, Davey Resource Group | Jeffrey Bergman, Western Pennsylvania Conservancy
  • 10:00–10:30PM Networking Break
  • 10:30–11:05AM No Budget? No Problem! No cost promotional media that gets the word out

    Got a message you want to promote and no budget to hire professionals? You already use facebook and twitter, but are searching for a platform that can go viral. Add YouTube to your list of promotional media and forget about hiring professional videographers. This presentation introduces a no to low cost text-to-video tool that allows you to create catchy little videos with just internet access and a script.

    Gretchen Riley, Texas A&M Forest Service
    A Real Model of Collaboration: The Shared Chief Financial Officer

    The Environmental Finance Collaborative is an innovative collaborative model that allows four organizations to share a Chief Financial Officer. This panel will consist of Executive Directors of two of the four member organizations as well as the CFO. The objective will be to introduce this model of collaboration, review the mechanics of its operations & sustainability plan, highlight successes and lessons learned and provide criteria for what type of organization can benefit from this model.

    Kevin Gieder, Tree Pittsburgh
    Social Media: Beyond the Basics

    Your organization has a Facebook and a Twitter account. Now what? In this session, learn about what comes next: setting and tracking goals, increasing your engagement with followers and fans, and some tools to better manage your burgeoning social media presence. Attendees will leave the presentation armed and ready to manage and improve social media to better communicate your organization's mission across all audiences.

    Maggie Graham, Tree Pittsburgh
    Trees Are The Key Online Toolkit: Finally – A Common Messaging Framework in a Commonsense Package that YOU Can Use

    Hear and see how this open-access toolkit can buoy your advocacy efforts and how others around the country are using these free resources to add depth and content to the work they’re doing.  The communication initiative (led by SUFC and Fifth Estate) is a tangible outcome from the Vibrant Cities & Urban Forests: A National Call to Action Task Force Report. The toolkit includes:

    • Issue-specific talking points to help insert the value of urban forestry into any conversation.
    • Off-the-shelf and fully brandable print and online communications products adaptable to your specific needs and resources.
    • Outreach and engagement tools for expanding the circle of stakeholders advocating for urban forests.

    Scott Ward, Fifth Estate Communications | Jennifer Judd Hinrichs, Sustainable Urban Forests Coalition (SUFC)
  • 10:30–11:05AM Assessing Commodity Values of the Urban Forest

    Sophisticated urban forest assessments describe critical benefits derived from urban forests, yet these tools have not yet incorporated standard protocols to measure commodity values such as timber and biofuels. We will describe a pioneering “urban timber cruise” that assessed timber resources in the greater Ann Arbor, Michigan area and another study in Chicago that collected urban timber data in conjunction with a regional i-Tree study. Results of a study that measured the carbon storage potential of.

    Ed Cesa, USDA Forest Service, Northeastern Area
  • 10:30–11:05AM Addressing System Reliability and Ecological Concerns with Right-of-Way Stewardship Management

    This presentation is a summary of the Accredited ROW Steward Utility Program is an accreditation program which establishes standards for responsible ROW vegetation management. The aim of the program is to promote the application of integrated vegetation management (IVM) and best management practices to the utility vegetation management industry in order to maintain power system reliability and address ecological concerns.

    Derek Vannice, CN Utility Consulting
  • 11:15–11:50AM Overview of the Urban Wood Utilization Markets, Obstacles and Opportunities from a State and Regional Perspective

    The issue of urban wood disposal has become more pressing in the midwest in recent years due to unprecedented tree losses from EAB. This, coupled with growing public support for sustainability, has increased momentum for the effort to reclaim useful products from felled trees. The presentation will cover effective partnerships necessary to develop urban wood utilization plans, involving local and state governmental agencies, businesses, nonprofits, and academia working together.

    Edith Makra, Illinois EAB Wood Utilization Team | Jessica Simon, Southeast Michigan Resource Conservation & Development Council
  • 11:15–11:50AM Getting Started in Partnering: One Investor Owned Utility's Experience

    This session will discuss creating ideas for partnering, making initial contacts and acknowledging realized benefits. Attendees will gain an understanding of potential successes and dead ends while walking through the early stages of the partnering process.

    Jay Griles, Dominion Virginia Power | Dale Crutchfield, Dominion Virginia Power
  • 11:15–11:50AM Urban Ecology Collaborative: A Multi-City Learning Network Colleen Murphy-Dunning, Hixon Center for Urban Ecology | Michael Leff, The Davey Institute | Phillip Rodbell, USDA Forest Service Northeastern Area
  • 12:00–1:15PM Boxed Lunch included with conference registration
  • 1:30–4:30PM Urban Forestry Field Experiences
  • 5:00PM Partners in Community Forestry Networking Event

    Join us aboard the Gateway Clipper Fleet for an unforgettable networking experience that truly captures the personality of a great river city – Pittsburgh. Boarding will begin at 5:00 pm near the dock, just steps away from the Westin Convention Center. The cruise will last from 5:30–7:30. Come and unwind with your fellow conference attendees. #PCFGatewayClipper

    included with conference registration

Thursday, November 7, 2013

  • 7:30–8:30AM Continental Breakfast included with conference registration
  • 8:30–10:00AM Welcome Senator Jim Ferlo
    Science Serving Society: Hot Topics in Urban Forestry Research Beth Larry, USDA Forest Service
    Trees and Human Health

    The conditions of modern living (work and life pressures) threaten the health and wellbeing of millions of Americans. There is mounting evidence, however, that exposure to places that include trees can reduce the symptoms of stress and promote recovery from mental fatigue. Some of the research has produced startling results: individuals who have more exposure to trees live longer, are less likely to produce low-birth-weight babies, and engage in less aggression and violence. I consider these recent findings and discuss the implications for, and importance of, having everyday contact with trees.

    Dr. William Sullivan, University of Illinois
    From Street Trees to Sustainability Dr. Morgan Grove, USDA Forest Service
    The Role of the National Urban and Community Forestry Advisory Council as a Partner to You

    This presentation will discuss the role and function of the National Urban and Community Forestry Advisory Council (NUCFAC). It will introduce the Council’s 2016-2026 action plan and identify opportunities for involvement within the urban forestry community.

    Greg Ina, National Urban and Community Forestry Advisory Council
  • 10:00–10:30PM Networking Break
  • 10:30–11:05AM State of the Union Address: The Future and Current State of the Tree Nursery Industry

    We will be discussing the current and future states of the tree nursery industry. Because of economic hardships, many nurseries have cut back on planting out liners, pruning cycles, maintenance, or gone out of business all together. The next few years will see new challenges in finding the quality trees we are used to planting in our cities and municipalities. We will discuss what to expect and look for to ensure plantings continue to thrive.

    Casey Combs, Pennsylvania Horticultural Society
    Sustainability Starts at the Tree Farm

    Urban tree planting sites are very demanding on tree root systems. A tree's wind resistance, its ability to live in small soil volumes and establish after planting, are all connected to a tree having efficient, quality root systems. While a lot of education has been done to improve site conditions to provide good rooting environments, what about the quality of roots you purchase? Current research on nursery production methods has improved root quality and distribution.

    Steve Brown, A&S Horticultural | Brian Dierks, City of Maitland, FL
    A Community Tree Nursery Case Study

    Tree Pittsburgh staff will share a case study of their community tree nursery where thousands of seedlings grow for restoration tree plantings across the City. Learn how species are chosen to grow and seed stock is selected and collected by volunteers and how the nursery operates. Staff will also share how education program has been adapted to capitalize on the nursery space and how volunteers are engaged in tree propagation.

    Matthew Erb, Tree Pittsburgh
    You Can't Always Get What You Want: Seeking, and Achieving, Urban Forest Species Diversity

    Identifying and procuring a healthy and diverse mix of urban adapted trees is a challenge for cities of all sizes. Discover how Oregon's Friends of Trees forecasts planting needs and partners with local growers to achieve species diversity. Learn how New York City has raised tree diversity standards by developing collaborative, multi-year procurement relationships with nurseries. Goals include providing long term species diversity modeling while challenging the status quo of 10-20-30 species diversity goals.

    Nancy Buley, J. Frank Schmidt & Sons | Matthew Stephens, New York City Parks and Recreation | Elizabeth Elbel, Friends of Trees
  • 10:30–11:05AM Stormwater and Trees

    The City of Wilmington has commissioned a feasibility study to identify projects to address burdens on the City sewer system with green infrastructure. Through a collaboration of municipal and community-based organizations, Wilmington is addressing a multi-million dollar CSO issues with tree solutions including working on recognition credit for tree canopy by the states regulatory agency. TheDCH has joined in a cooperative effort to facilitate community involvement stormwater solutions through citizen stewardship.

    Gary Schwetz, Delaware Center for Horticulture
  • 10:30–11:05AM Monitoring the Urban Forest: A National Network for Researcher-Practitioner Partnerships

    New urban forest monitoring protocols have been developed by a national network of non-profits, municipal arborists, researchers, and students. This partnership was formed following a survey of local urban forestry organizations across the US that already collect monitoring data. Suggestions from survey respondents formed our guiding principles, to ensure that protocols meet the needs of users. We discuss how these standards can be implemented by local organizations, and how researchers can assist with data analysis.

    Lara Roman, UC Berkley
  • 11:15–11:50AM Evaluating Ways to Encourage Residents to Water Street Trees

    Ensuring that newly planted street trees are watered is a significant challenge for many urban forestry programs. This presentation will highlight a research and outreach project in Ithaca, NY that utilized innovative outreach methods to encourage residents to water trees planted by the city outside of their residence. We will present the results of an evaluation of this outreach that utilized biophysical data from the targeted trees, as well as feedback from residents.

    Christine Moskell, Cornell University
    The MillionTreesNYC Tree LC Program: Growing the Connection between People and Trees

    MillionTreesNYC is a public-private initiative with the goal of planting and caring for one million new trees in New York City by 2017. Equally important as reaching our planting goal, is establishing a sustainable program for caring for newly planted trees over the long-term. Through a multidimensional approach, the TreeLC Tree Care program engages, educates and empowers volunteers to take ownership and become leaders of tree care in their communities, expanding the initiative's capacity.

    Morgan Monaco, NYC Parks
    Started from the Bottom, Now We’re Here: Building Long-Lasting Volunteer Programs through Community Partnerships

    Urban forestry non-profits are often small-staffed and volunteer dependent. This panel will address the needs of grassroots level planning: how to acquire, manage and track volunteer progress from 1 to 2,000+ volunteers. Attendees will discuss options of partnerships within their community and the ACTrees member community. Attendees are encouraged to discuss a communication method for ACTrees volunteer coordinator members to share best-practices in regards to community partnerships and volunteer coordinating.

    Sally Joe Guzik, Tree Pittsburgh
    The arbordaynow.org Volunteer Center: A tool for online volunteer recruitment and management

    The arbordaynow.org Volunteer Center matches volunteers with local service opportunities in their community with a click of a button. Discover more about this new tool for volunteer management which allows for tracking volunteer hours, expanded exposure, sending automatic email reminders and includes educational resources. Learn best practices for online volunteer recruitment and engagement and hear success stories from non-profits and communities who have used the Volunteer Center to promote their volunteer events.

    Mary Sweeney, Arbor Day Foundation
  • 11:15–11:50AM Collaboration, Science, and Technology Merge to Improve Water Quality

    In 2010 the Cincinnati Park Board (CPB) formed a partnership with the Metropolitan Sewer Department of Greater Cincinnati (MSDGC) to assist with the implementation of green solutions to meet the regulatory requirements of the consent decree using a triple bottom line approach. This presentation discusses how natural design solutions, BMPs, stormwater controls, and forests are being used to enhance green infrastructure and reduce stormwater flow on a watershed scale. The program is Project Groundwork.

    Dave Gamstetter, City of Cincinnati | Donna M. Murphy, US Forest Service Northeastern Area
  • 11:15–11:50AM Observing & Reporting Urban Tree Phenology: What's In It for Community Forestry Partners?

    The observation and reporting of urban tree phenology (events like flowering, pollen release, fall leaf color) can be a tool for non-profit organizations to engage volunteers at a new level of participation (cerebral vs. physical), and equally important for professional municipal staff. This presentation will introduce you to the basics of phenology, discuss how this can benefit your volunteer or professional organization, and show you how to get started in your community.

    Theresa Crimmins, USA National Phenology Network
  • 12:00–1:15PM Plated Lunch included with conference registration
  • 1:00–1:35PM The Newest Health Care Coverage: Tree Canopy

    The urban forest is the green anchor of the built environment. New studies increasingly prove the impact of a healthy built environment on population health. Sacramento Tree Foundation and Trees Forever have two unique public health projects aimed at leveraging the relationship between the urban forest, population health and the health sector. Learn the results of research on the association of tree canopy with health behaviors/outcomes and new ways to partner with health organizations.

    Cindy Blain, Sacramento Tree Foundation | Leslie Berckes, Trees Forever
  • 1:00–1:35PM How Can We Incorporate Considerations of Trees and Environmental Benefits into Community and Site Development Planning?

    Developers often clear cut any existing vegetation on a site before development begins and replant later with 2-inch trees. Considering which trees to retain, evaluating some of the commonly overlooked development costs, and determining future environmental benefits that would be lost can lead to a more environmentally responsible development. Additionally recovering, deferring or retaining benefits may lower initial development costs as well as long term living and maintenance expenses.

    T. Davis Sydnor, The Ohio State University
  • 1:00–1:35PM Disaster Recovery: Replanting After the Storm

    This session is designed to walk attendees through potential strategies and next steps that can be utilized when leading tree planting efforts in their state following natural disasters. Attendees will hear from individuals who have successfully navigated the planning and execution phases of large scale distributions, community involvement and volunteerism, and media exposure. Attendees will be exposed to new ideas regarding how they can form partnerships with community groups, as they begin recovery efforts.
    This session will be mediated by the Arbor Day Foundation, and will focus on discussion held by co-presenters

    Abbie Eisenhart, Arbor Day Foundation | Pete Smith, Texas A&M Forest Service | Clifford Hawkins, Alabama Forestry Commission
  • 1:45–2:20PM Urban Forestry as a Means of Fostering Economic Development and Environmental Health in the Coal Regions of Kentucky and Virginia

    This presentation looks at a partnership between two state forestry agencies and a university and how that partnership can assist underserved communities in the coal regions of southeastern, Kentucky and southwestern, Virginia.

    Elizabeth Gilboy and Lara Browning, Community Design Assistance Center, Virginia Tech University
  • 1:45–2:20PM Community Trees, Community Nutrition: Urban Forestry and Neighborhood Food Security

    Popular demand for planting fruit and nut trees has surged in cities across the country in the last few years, and local organizations are taking advantage of this new public interest in trees. Fruit trees can pose challenges for urban forest managers, but they also represent an enormous opportunity for creating healthier, greener communities. This panel will discuss the benefits and obstacles of urban fruit trees, and present successful models of growing community food forests.

    Leland Milstein, Alliance for Community Trees
  • 1:45–2:20PM Weathering the “Perfect Storm”

    In 2010, emerald ash borer was detected 11 miles north of Pittsburgh, this same year the cities most "natural" park was confirmed with oak wilt disease. Park managers saw an unprecedented convergence of destructive insects and diseases. Without the right information and resources, mitigation efforts were hopeless in an economy that has the City challenged to fund the most basic functions of government.

    Philip Gruszka, Pittsburgh Parks Conservancy
  • 2:30–3:05PM Southwestern Urban Forests – Air Quality & Beyond: A Multi-State i-Tree Eco Project Case Study

    This presentation will provide an overview of a case study of the “Southwestern Forests – Air Quality and Beyond” urban forestry ecosystems services assessment project, a multi-state, multi-region collaboration of the New Mexico, Texas and Arizona State Urban Forestry Programs. This project utilized i-Tree Eco to capture baseline data that would be used to assist communities to develop municipal and regional planning goals and implement strategies that address regional attainment of federal air quality standards.

    Oscar Mestas, Texas A&M Forest Service | Alix Rogstad, Arizona State Forestry | Richard Adkins, City of Phoenix Parks and Recreation Department | Vince Mikulanis, Davey Resource Group
  • 2:30–3:05PM Yard by Yard: Replanting After Asian Longhorned Beetle

    Since the discovery of Asian longhorned beetle in Massachusetts in 2008, communities in Worcester County have lost over 32,000 trees, dramatically changing many neighborhoods. Since 2009, the Massachusetts Department of Conservation and Recreation has partnered with federal agencies and the Worcester Tree Initiative to replant trees, harnessing federal and state funding and developing a methodology for managing a large-scale tree planting program. This talk will cover hurdles, successes, and the lasting partnerships resulting from the replanting.

    Mollie Freilicher, Massachusetts Department of Conservation and Recreation
  • 2:30–3:05PM Trees: Climate-Smart Infrastructure for Cities and Towns

    Trees are a vital part of our natural world and our health, economy, and culture, and healthy forests are critical infrastructure for communities. This session will emphasize how planting and fostering healthy trees in urban areas can not only help reduce carbon pollution, but can also help communities be better prepared for the impacts of climate change, such as by reducing stormwater runoff, and by providing shade in hot summer months. Although urban trees provide a number of ecological, social, and economic benefits, they also face a set of challenges that threaten their health, including flooding and poor drainage, stormwater pollution, invasive species and noxious weeds, and development pressure. This session will show the ways in which climate change exacerbates these existing stressors on urban tree canopies and will provide examples of climate-smart actions that can be taken to help ensure that urban trees survive and thrive in a changing climate. The session will also feature an on-line tool, Forestry CPR, developed by King County, WA and NWF, which quantifies and explains existing land and forest characteristics using an embedded Geographic Information System (GIS) tool.

    Kara Reeve, National Wildlife Federation
  • 3:00–3:30PM Networking Break
  • 3:30–5:00PM Panel: Engaging Diverse and Under–Represented Groups in Urban Forestry

    Urban forestry impacts the most diverse places in America, but as tree professionals, are we as diverse as the communities we serve? Whether you are a utility arborist, nonprofit staff member, or government employee, our message to the public about maintaining healthy forests gets through when we reflect the diversity where we live and work. This panel discussion will introduce ways to include underrepresented groups in public, private, and nonprofit sectors of urban forestry.

    Sarah Anderson, Alliance for Community Trees | Sally Joe Guzik, Tree Pittsburgh | Ashlee Ransom, USDA Forest Service | Becca Meredith and Norah Kates, Forterra
    Panel: Pittsburgh Trees: Support and Resources across the Community Panelist TBD
    Closing Dan Lambe, Arbor Day Foundation

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