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Our Core Values

Our mission is to inspire people to plant, nurture, and celebrate trees. And our vision is to be a leader in creating worldwide recognition and use of trees as a solution to global issues. To keep us moving in this strategic direction, we have six core values that guide us as an organization.

directright Our people make the difference.

  • We act with integrity and character in all that we do.
  • We have the courage to think on our own.
  • We make decisions and take responsibility for them.
  • We continually improve ourselves and our contribution to the team.

directright We are positive and inspiring.

  • In the meaningful work we do, our messaging, and our behavior.
  • We maintain a “can-do” attitude.
  • We encourage and support each other.
  • We have fun at work.

directright We do work that is high-impact.

  • In our programs and approach.
  • We go BIG…if we do it, it’s something worth doing.
  • We strive to positively influence people’s lives and the world.
  • We think long-term and find ways to ensure sustainability.
  • We know we are at our best when engaging partners.

directright We are inclusive.

  • We welcome discussion and debate…in all areas.
  • We seek diversity of thought and experience.
  • We invite collaboration across teams.
  • We are transparent as we work to further our shared mission.
  • We reach out to people from all walks of life.

directright We are innovators.

  • We constantly test new ideas…keeping what works and moving past what doesn’t.
  • We push ourselves and sometimes make mistakes.
  • We celebrate thoughtful failures as well as success.
  • We challenge the status quo, recognizing good enough is not good enough.

directright We deliver service excellence.

  • Internally and externally.
  • We take a genuine interest in the wellbeing of those we serve.
  • We view situations through the lens of our customers.
  • We enjoy serving others.