Oboz’ Gift to its Customers, and the World
The trail shoe manufacturer Oboz Footwear, based in Bozeman, Montana, is committed to doing the right thing for the environment, and their promotional efforts definitely fall under the same heading. In addition to several environmental and clean energy initiatives, Oboz periodically ships Arbor Day Foundation Gift Trees to various retailers for their “One More Tree” campaign. Customers who try on a pair of Oboz hikers or running shoes receive a free Gift Tree to take home and plant in their own yards.
Taylor Keeley, Sales & Marketing Assistant Manager at Oboz Footwear, says that tree-planting initiatives are a very important part of the company’s sustainability objectives. “We plant a tree for every pair of shoes we sell. These trees are planted in developing countries to help the communities both environmentally and economically. Since most of the folks wearing Oboz live in the U.S., they don’t get to tangibly see the effects of the tree planting. The events we put on at the stores with the Arbor Day Foundation Gift Trees allow us to give consumers the chance to plant a tree themselves and watch it grow in their own backyards.”
In the past two years, over 1,200 Gift Trees have been distributed to potential Oboz buyers. Store feedback has also been positive. “It surprises people when we offer them a tree to take home and plant for just trying on a pair of shoes. The kids especially love it.”