Conference Events(Included with registration)

J. Frank Schmidt Arboretum Tour & Demonstrations

November 7, 12:00-4:00 pm
Register here.

Pre-conference educational opportunity:

Marketing Trees: Leveraging a Positive Perception in a Competitive Marketplace

November 8, 1:30 p.m. - 4:30 p.m.
Marketing expert Robert Palmer delivers one of our most popular seminars from the Community Tree Leadership Forum workshop series: "Leveraging a Positive Perception in a Competitive Marketplace." The program focuses on the fundamentals of good marketing with community trees as the product. This workshop will send you home with a polished and concise message to better communicate your goals to stakeholders.

• Analyzing Your Commitment to Marketing
• Assessing Your Strengths and Weaknesses
• Developing a Marketing Plan
  • Defining the 4 P's: the marketing mix
  • Establishing marketing objectives
  • Identifying your target audiences
  • Messaging strategy
  • The promotional mix: choosing the right tools and tactics
  • Measurement: how to evaluate your marketing

Alliance for Community Trees/Friends of Trees Tree Planting Service Project

November 8, 1:30-4:30 pm
Meet in the lobby of the Doubletree Hotel Join ACT members and Friends of Trees as they plant trees along Portland's I-205 bike path in conjunction with the Green Space Initiative. Van transportation will be provided but plan accordingly for Portland's damp November weather.

Networking Dinner Event at the World Forestry Center Discovery Museum

November 9, 7:00 p.m. - 9:00 p.m.
Join us for a memorable evening in the forest ambiance of the World Forestry Center Discovery Museum. You'll be surrounded by Cascadian architecture as you enjoy an engaging evening of conversation with fellow attendees and access to the museum's interactive exhibit galleries. Hands-on, interactive exhibits are waiting to be explored at the World Forestry Center's Discovery Museum. You can get harnessed in and hoisted up 45 feet to see a bird's-eye-view of the forest, or take a water-free raft ride in Class IV rapids. Climb underneath the forest to see the life below, or try your smoke jumping skills! Round out your adventure with video journeys to Siberia, China, South Africa and Brazil to learn about trees of the world. Come explore, discover and grow at the Discovery Museum! Experience Pacific Northwest cuisine and beverages throughout the evening as you peruse the exhibits of cultural, historical and natural forest wonder.

Transportation will be provided utilizing the light rail service between the Doubletree Hotel Portland and the World Forestry Center's doorstep.

Register Today »