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Toyota Material Handling Teams With Arbor Day Foundation To Plant A Tree For Each 8-Series Lift Truck Delivered In 2007

11/20/06

For more information, contact

Arbor Day Foundation
Anthony Marek

Contacts:

Kevin Sander
National Arbor Day Foundation
402-473-9543
ksander [at] arborday [dot] org

Melinda Beckett-Maines
Toyota Material Handling, U.S.A.
949-223-7722
melinda.beckett-maines [at] tmhu [dot] com

Christine Welch
RiechesBaird PR
714-573-0899 ext. 25
Christine [at] riechesbaird [dot] com

FOR IMMEDIATE RELEASE

Toyota Forklift NEBRASKA CITY, Neb. – (November 16, 2006) – The National Arbor Day Foundation today announced its partnership with Toyota Material Handling, U.S.A., Inc. (TMHU), which offers the world's cleanest internal combustion lift truck and the first and only lift truck to surpass 2007 Federal EPA emissions standards and meet California's stringent 2010 emission standards.(1) Through this partnership, Toyota will make a donation to the Arbor Day Foundation to have a tree planted in a national forest damaged by fire or other natural causes for every 8-Series lift truck delivered in 2007.

"The National Arbor Day Foundation is pleased to partner with Toyota Material Handling on this endeavor," said John Rosenow, president of the Arbor Day Foundation. "Toyota Material Handling has demonstrated a commitment to preserving and improving our environment – clearly, a philosophy that The National Arbor Day Foundation shares, appreciates and respects."

Toyota is the world's largest supplier of lift trucks, which are used in daily applications ranging from retail to lumberyards. TMHU recently unveiled its new 8-Series lift truck, which produces 70 percent less smog-forming emissions than the 2007 standard. In developing the 8-Series, TMHU also took a global leadership role by exceeding both state and federal emissions regulations and by integrating elements of sustainable design such as increasing the amount of recyclable parts used in the manufacturing process.

"Toyota is committed to environmental responsibility, and it's a role we take very seriously," said Shankar Basu, president and CEO of TMHU. "Beyond pushing the bounds of product innovation, one of Toyota's goals is to support environmentally appropriate and socially beneficial initiatives contributing to a cleaner environment – The National Arbor Day Foundation is helping us achieve this."

About The National Arbor Day Foundation
The National Arbor Day Foundation is a nonprofit, environmental education organization of nearly one million members, with a mission to inspire people to plant, nurture, and celebrate trees. More information on the Foundation and its programs can be found at arborday.org.

About Toyota Material Handling, U.S.A., Inc.
Toyota Material Handling, U.S.A., Inc. (TMHU), the number one selling lift truck supplier in the U.S. since 2002, is headquartered in Irvine, Calif., and offers a full line of high-quality lift trucks sold under the Toyota brand. Built on a reputation for excellence, Toyota is known for its quality, reliability and durability. In fact, third-party research indicates Toyota lift trucks rank highest in quality and value among the top competitors. Quality is the hallmark of Toyota's world-renowned Toyota Production System practiced at all Toyota manufacturing facilities, including TIEM.

Toyota's commitment to excellence in customer service extends nationwide. Sixty-nine authorized Toyota Industrial Equipment dealers, with a total of 186 dealership locations throughout the United States, offer comprehensive customer service support, including one-stop shopping for both new and Certified Used lift trucks, parts, service and financing. For more information on TMHU, please visit www.toyotaforklift.com, www.toyota8series.com or call 1-800-226-0009. Toyota's 8-Series line and other innovative products will be on display at ProMat, January 8-11, 2007 in Chicago, Ill., at booth no. 2019.

(1) Receipt of CARB Certification expected December 2006. Upon receipt of certification, all Toyota 8-Series models will count as 0.6 grams HC+NOx toward California's end user fleet average calculation -- this does not apply to diesel configured models.


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