Selling Tree Programs
Like any other public program, trees and tree management in your community must pass through the filter of public opinion. Only with favorable public opinion will a tree program be able to compete successfully against the other demands for dollars and volunteers´ time. Selling others on tree programs is essential if community forestry is to reach its full potential.
This issue highlights nine steps that can be used to better understand public relations and to ´sell´ others on the need for trees programs.
Tree City USA Bulletin #43
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